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As humans, we are visual creatures with short attention spans. Furthermore, most of us receive an overwhelming amount of emails. It is key to keep emails succinct, visual and quickly answer the question, “what’s in it for me?”
The following guide will help you create great emails:
Create a Solid Subject Line
Find and communicate the benefit
Keep subject lines descriptive and short
Include name of the organization if applicable (i.e. ‘BYU Alumni’, ‘BYU Management Society’, etc.)
Incorporate Captivating Imagery
Photos and videos of past events engage
Great headshots of speakers are key
Warning: Don’t send image-only emails as many users choose a text-only experience
Keep Copy Short and Sweet
Pay off the promise made in the subject line – show the benefit to the reader
Be succinct and avoid long blocks of copy
One Call to Action
Except for in newsletters, keep it to one (possibly two) CTAs
Make CTAs clear and immediate (i.e. ‘Register Now’)
Timing and Frequency
Best send days are Wednesdays and Thursdays; Tuesdays are mediocre
Space email sends apart by at least one week when possible
