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Ryan is a Ph.D. candidate at Harvard Business School. He'll speak on product launches that fail and how to use econometrics, qualitative field interviews, and computational social science techniques to improve outcomes.
About this event
Companies still launch lots of dud products. Ryan studies this, and how to develop and launch winners. His research speaks to innovators' universal question: If I build it, will they come? Despite best efforts to test and forecast consumer demand, commercializing new innovations is fraught with uncertainty, and most fail.
Speaker
Ryan Allen
Harvard Business School
Ph.D. Candidate,
Ryan is a Ph.D. candidate at Harvard Business School studying strategy and innovation in organizations. His research speaks to innovators' universal question: If I build it, will they come? Despite best efforts to test and forecast consumer demand, commercializing new innovations is fraught with uncertainty, and most fail. Ryan uses a mix of econometrics, qualitative field interviews, and computa…
Ryan is a Ph.D. candidate at Harvard Business School studying strategy and innovation in organizations. His research speaks to innovators' universal question: If I build it, will they come? Despite best efforts to test and forecast consumer demand, commercializing new innovations is fraught with uncertainty, and most fail. Ryan uses a mix of econometrics, qualitative field interviews, and computational social science techniques to investigate how innovators successfully navigate this uncertainty. His recent projects are specifically focused on data-driven innovation in organizations, and niche market entry strategies. Ryan is a husband and father of three, living in Cambridge, Massachusetts.
