Downtown Lunch Dec 1 with Ryan Allen of Harvard Business School

U.S. - Boston
Wed, Dec 1, 2021, 12:00 PM (EST)

Ryan is a Ph.D. candidate at Harvard Business School. He'll speak on product launches that fail and how to use econometrics, qualitative field interviews, and computational social science techniques to improve outcomes.

About this event

Companies still launch lots of dud products. Ryan studies this, and how to develop and launch winners. His research speaks to innovators' universal question: If I build it, will they come? Despite best efforts to test and forecast consumer demand, commercializing new innovations is fraught with uncertainty, and most fail.

Speaker

Moderator

  • James Cannon Johnston

    James Cannon Johnston

    Johnston Co.

    Owner,


Host

Organizers

  • Matthew Probst

    Matthew Probst

    McKinsey

    Board Member, BYU MS Boston

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  • James Johnston

    James Johnston

    Johnston Co.

    President, BYU MS Boston Chapter

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  • Michael Ballard

    Michael Ballard

    CCS Growth Partners

    Board Member/Treasurer , BYU MS Boston

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  • Stephen Patterson

    Stephen Patterson

    Curebase

    Sr. Engineer

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