Downtown Lunch Dec 1 with Ryan Allen of Harvard Business School

U.S. - Boston
Wed, Dec 1, 2021, 12:00 PM (EST)

Ryan is a Ph.D. candidate at Harvard Business School. He'll speak on product launches that fail and how to use econometrics, qualitative field interviews, and computational social science techniques to improve outcomes.

About this event

Companies still launch lots of dud products. Ryan studies this, and how to develop and launch winners. His research speaks to innovators' universal question: If I build it, will they come? Despite best efforts to test and forecast consumer demand, commercializing new innovations is fraught with uncertainty, and most fail.



  • James Cannon Johnston

    James Cannon Johnston

    Johnston Co.




  • Matthew Probst

    Matthew Probst


    Board Member, BYU MS Boston

    View Profile
  • James Johnston

    James Johnston

    Johnston Co.

    President, BYU MS Boston Chapter

    View Profile
  • Michael Ballard

    Michael Ballard

    CCS Growth Partners

    Board Member/Treasurer , BYU MS Boston

    View Profile
  • Stephen Patterson

    Stephen Patterson


    Sr. Engineer

    View Profile