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Ryan is a Ph.D. candidate at Harvard Business School. He'll speak on product launches that fail and how to use econometrics, qualitative field interviews, and computational social science techniques to improve outcomes.
About this event
Companies still launch lots of dud products. Ryan studies this, and how to develop and launch winners. His research speaks to innovators' universal question: If I build it, will they come? Despite best efforts to test and forecast consumer demand, commercializing new innovations is fraught with uncertainty, and most fail.
