Branding for Buyout by Ted Schlueter
Learn from Ted Schlueter (CEO of the Boston-based marketing agency The Grist) about "Branding for Buyout", a pre-exit branding methodology designed to maximize the market value of businesses seeking to be acquired. While the field of marketing has traditionally focused on enhancing customers’ perceptions and driving a desired behavior, Ted will talk about the guiding principles of winning over a different target audience: strategic acquirers.
The Ideal Team for Exit by Ameen Amin
Ameen Amin helps middle market business owners with key strategic needs such as access to capital, and a variety of exit strategies. Whether selling a business—in whole or in part—or passing one on, Ameen can help C-suites and entrepreneurs navigate the opportunities that may be available to them. Ameen is a global citizen that has lived in 6 countries prior to settling in the US and led teams in Missouri, Illinois and Florida for Aflac Insurance before moving to Morgan Stanley. He was recently acknowledged by the Tampa Bay Business Journal as a 40 under 40 honoree.
More About the Entrepreneur Association
If you're an experienced entrepreneur or exploring how to become one, you're invited to join our Boston-based entrepreneurial community. You will find an energetic, supportive group of like-minded people who are passionate about entrepreneurship, and who are committed to helping each other succeed. You don't need to be a graduate of BYU to join.
Ted leads The Grist’s marketing and business development efforts. Prior to joining The Grist, Ted spent over 15 years driving integrated marketing initiatives for his own award-winning agency, Crunch Brands. At Crunch, Ted pioneered a pre-exit branding process called, “Branding for Buyout” which fostered high multiple exits for six businesses and is now a fundamental part of The Grist’s differentiated value prop. Prior to Crunch, Ted worked in Boston and New York at Arnold Worldwide, Digitas and Greco Ethridge Group working on both domestic and international B2C and B2B brands.
Ameen Amin helps middle market business owners with key strategic needs such as access to capital, and a variety of exit strategies. Whether selling a business—in whole or in part—or passing one on, Ameen can help C-suites and entrepreneurs navigate the opportunities that may be available to them. Ameen is a global citizen that has lived in 6 countries prior to settling in the US and led teams in Missouri, Illinois and Florida for Aflac Insurance before moving to Morgan Stanley. He was recently acknowledged by the Tampa Bay Business Journal as a 40 under 40 honoree.
Quanteon Group
Founder, Chief Business Designer
Jared Bulloch discovered his entrepreneurial passion in school and co-founded an architecture firm, Renovation Design Group, right after graduating from business school. After spending 12 years as co-founder and president, he worked as an independent management consultant for two Fortune 100 companies where he managed a $15M software product for which he was a named inventor. Jared founded Quanteon Group in 2019 to change lives. His purpose is to guide business owners in realizing their potential with their businesses.
He learned the power of trust in marketing when, as a business owner, Jared's service-based business grew very rapidly. For over a decade he realized that trust was the reason they doubled revenues from 2003-2008. By authentically creating a better life for customers they delivered on their promise to help clients with their core human struggles and aspirations. He saw the fruits of following up to make sure the firm had delivered on marketing promises, and how trust powered their referral marketing technology.
Later, as a consultant to Fortune 100 companies, Jared saw first-hand the productivity and power of trust in high-performance teams. He became even more passionate about culture when he was hired into a very toxic team in Boston, and was laid off shortly after moving his family from Texas.
Over the course of 20 years, Jared has optimized human productivity by making scores of salable business systems using automation technology.
McKinsey
Board Member, BYU MS Boston Chapter
Johnston Co.
President, BYU MS Boston Chapter
CCS Growth Partners
Board Member/Treasurer, BYU MS Boston Chapter
Curebase
Board Member, BYU MS Boston Chapter
