February 3rd - Sean Iverson VP, Global Marketing & Product Management - NDD Medical Technologies

U.S. - Boston
Wed, Feb 3, 2021, 12:00 PM (EST)

Learn critical techniques necessary to successfully achieve a digital marketing transformation within a corporation.

About this event

The Disruptor: My Life as Marketing Bad Cop

Effectively upgrading corporate marketing functions to leverage the latest digital marketing tools and processes frequently requires herculean effort and significant cultural change. This evolution can often be perceived as threatening by the "old guard" within a corporation. I'll review what's commonly included in these types of digital marketing uplifts, as well as share some of the more useful change management techniques I’ve used to build support and facilitate necessary change.  

Speaker


Organizers

  • Matthew Probst

    Matthew Probst

    McKinsey

    Board Member, BYU MS Boston

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  • James Johnston

    James Johnston

    Johnston Co.

    President, BYU MS Boston Chapter

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  • Michael Ballard

    Michael Ballard

    CCS Growth Partners

    Board Member/Treasurer , BYU MS Boston

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  • Stephen Patterson

    Stephen Patterson

    Curebase

    Sr. Engineer

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