The Disruptor: My Life as Marketing Bad Cop

Effectively upgrading corporate marketing functions to leverage the latest digital marketing tools and processes frequently requires herculean effort and significant cultural change. This evolution can often be perceived as threatening by the "old guard" within a corporation. I'll review what's commonly included in these types of digital marketing uplifts, as well as share some of the more useful change management techniques I’ve used to build support and facilitate necessary change.