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Learn critical techniques necessary to successfully achieve a digital marketing transformation within a corporation.
About this event
The Disruptor: My Life as Marketing Bad Cop
Effectively upgrading corporate marketing functions to leverage the latest digital marketing tools and processes frequently requires herculean effort and significant cultural change. This evolution can often be perceived as threatening by the "old guard" within a corporation. I'll review what's commonly included in these types of digital marketing uplifts, as well as share some of the more useful change management techniques I’ve used to build support and facilitate necessary change.
Speaker
Sean Iverson
NDD Medical Technologies
VP Global Marketing & Product Management
Sean Iverson began his private-sector career in Silicon Valley, working for Cisco Systems in Marketing and Product Management leadership roles. Subsequent professional experiences include working at SCIEX and Integrated DNA Technologies (Danaher operating companies), where Sean worked as a Director, Sr. Director, and VP of Marketing. Sean currently works as VP of Global Marketing and Product Ma…
Sean Iverson began his private-sector career in Silicon Valley, working for Cisco Systems in Marketing and Product Management leadership roles. Subsequent professional experiences include working at SCIEX and Integrated DNA Technologies (Danaher operating companies), where Sean worked as a Director, Sr. Director, and VP of Marketing. Sean currently works as VP of Global Marketing and Product Management at NDD Medical Technologies. Sean has an MA in International Relations & Economics from the Johns Hopkins University and an MBA with an emphasis in International Marketing from Santa Clara University, in addition to a BA in Political Science from BYU. Sean also served as an Emergency Medical Technician (EMT-B) and keeps his creative nerd superpowers sharp by playing ‘Dungeons & Dragons’ and bluegrass mandolin (both of which his wife and daughters absolutely adore).
