Subject matter experts are the most important members of any organization—period. They establish vision, forge paths, create products, solve problems, sell customers, define policies, and cure ailments. Companies cannot prosper without them. Experts influence decision making and make disproportionately large contributions, but few companies develop them proactively. Typically, companies leave expert effectiveness to chance. Yet, most people know:

• To prosper in your career, you need to become an expert, and

• To improve company performance, they need to create more experts.

In this session Alan highlights the remarkable contribution of experts and how they influence customers and colleagues. He outlines the standards of expertise and provides the tools leaders need to define, develop, and support the master performers in their companies. Alan explains why companies should develop more experts and how it is done.