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BYU Alumni and external relations maintains and promotes participation on social media profiles and platforms with the following purposes:
Continue to build and market the BYU and Management Society brands
Build and maintain our online campus community:
Build and maintain relationships with and among Alumni and friends to celebrate, recognize and encourage support of BYU
Give opportunities to serve through mentoring, job/internship placement, and philanthropy.
Provide information to alumni and friends, create resources to assist with their needs, and provide a forum for appropriate discussion of relevant topics.
Reach out to new and potential students to help them decide to enroll and transition to campus life, and to answer their questions in an environment in which they are comfortable.
Increase the amount of high quality, university-related content available online.
Receive and respond to feedback received through social media channels.
Additionally, we hope our efforts will assist the university’s sponsor, The Church of Jesus Christ of Latter-day Saints, in building the kingdom of God and bringing people to Christ.
Approval for Creating Accounts
Social media accounts/profiles may be set up by authorized BYU Management Society Chapters and may use the BYU name and likeness on these accounts. “BYU Management Society” should be used in the name of the account/profile.
Account Setup
BYU Management Society Chapter leaders should follow the steps below when setting up a new social media account/profile:
Control and accountability should reside with the current leadership (the Chapter Chair and/or Vice Chair of Social Media): account login and password should be given to the Chapter Chair and it should be checked regularly. Comments or posts deemed to be inappropriate should be removed or hidden.
Presence of branding elements: BYU Alumni Office can provide a branded image that can include the Chapter name, to be used as the profile image/avatar on Facebook / Twitter / Instagram. Contact the Alumni office (via Facebook @BYUAlumni) for recommendations.
Preferred naming of profile: “BYU Management Society [San Diego] Chapter”
Link back to byums.byu.edu: Social media, like Facebook, is simply another communication tool. Make this clear through profile information and descriptions by connecting users to where there might be more information online.
Appropriate Content & Guidelines
Those responsible for adding content and responding to posts on the accounts/profiles represent the Chapter and the university. It is important to exercise proper digital citizenship. Use the following guidelines when posting content. Content that falls outside of these boundaries will be moderated and accounts should be blocked or removed.
Be accurate
Be respectful
Take the high ground
Be aware of liability
Stay on topics related to BYU Management Society
Maintain confidentiality
Don’t make endorsements
Think before you post and re-read your posts
Consider using tags/hashtags @BYUManagement_Society, @BYUAlumni, #BYUManagementSociety, #BYUAlumni
Facebook/Instagram Posting Tips
80/20 rule with content—do more than self-promote
Use the inverted pyramid approach – put the most important information at the beginning of the post (most of the text will be truncated in longer post text)
Use visual content when possible (interesting visuals creates more interaction)
For Instagram, imagery is crucial – keep the imagery as beautiful as possible (if you do not think that you have access to enough interesting photos or short videos for Instagram, hold off on creating this profile) – here are guidelines for what makes a good Instagram image/video:
Use natural light, don’t overexpose images, shoot at the right time, follow the rule of thirds, find interesting viewpoints, frame the subject, draw viewer’s eye, add depth, get creative with finding symmetry/patterns/colors/humor/etc.
If you have content that you would like to add to Instagram, but it doesn’t meet quality standards, consider adding it as a story (stories last 24 hours and are then removed [unless you highlight it, then it lasts until you remove it])
Feel free to follow other profiles and share relevant posts from those profiles
Be consistent (need to stay updated at least 1-2 times every week)
Post at different times (play with it to see what works for your audience, but typically the best times are between 11am-6pm)
Hold contests
Ask open-ended questions
What would be your advice for incoming freshmen?
Ask people directly to like your post – i.e. “Like this post if you can’t wait until our next tailgate party”
Hold polls in Facebook posts or in Instagram stories
Provide reminders, updates, and calendar items
Give helpful information about BYU or the area
Ask for feedback and suggestions
Note: be courteous and accept the bad with the good.
Responses may be something like “Thank you for sharing your frustration. We would be happy to discuss this further. Please call us at … to schedule a time when we can meet”
